Managed Origins · for talent & creator agencies
Your talent.A universe of opportunities.
Bring your creators into a new era of social commerce, where talent meets brands, collaborations become commerce, and your agency stays at the center.
- 0% commission on your fees
- Creators keep their accounts
Animated illustration: your agency sits at the center of a network. Creators join it one by one, audiences gather around them, and brands at the edge connect to creators through the agency.
The ecosystem
Every reel is a storefront.
On LYNKD, people discover products through the creators they follow and buy without leaving the app. Brands come looking for creators. Agencies make the partnerships work.
- 01 · CreateCreators
Content that sells
Creators publish reels, posts and storefronts on LYNKD.
- 02 · ConnectAudiences
Audiences that trust
Audiences follow, watch and engage with the creators they trust.
- 03 · CollaborateBrands
Brands that come to you
Brands and sellers find creators, message them, send samples and offer commission on sales.
- 04 · CommerceShoppers
Sales from the scroll
Followers buy what creators feature, straight from the content.
Managed Origins
Your roster, as a living network.
Register your agency as an Origin: the home base for every creator you represent on LYNKD. Creators keep their own accounts and audiences. You keep the relationship.
Creators always own their accounts, content and audiences.
Set up your agency inside the LYNKD Vendor dashboard. Our team verifies every Origin before it goes live.
Find creators by their LYNKD handle and invite them. They accept in the LYNKD app, and creators can also apply to verified agencies directly.
Track every creator's status, agreement and revenue split. Issue contracts from ready-made templates that creators sign in the app.
How a collaboration moves
One thread, from first look to final payment.
Every collaboration on LYNKD follows a single thread, and your agency holds it at the moment that matters.
Live todayRolling out
Discovery
Brands find creators on LYNKD through their content, storefronts and audiences, and message them in the app.
What brands use today
- Find
- Search creators by handle
- Reach out
- Message in the app
- Offer
- Commission on sales
- Samples
- Send products to try
Analytics
Brands review a creator's reach and engagement before they reach out.
Creator snapshot · concept
- Followers
- Shown to brands
- Views, last 30 days
- Shown to brands
- Engagement
- Shown to brands
- Top posts
- Shown to brands
Agency contact
Brands see who represents a creator, and the brief comes to your agency.
Brief · concept
- From
- A brand on LYNKD
- Creator
- Represented by your agency
- Delivered to
- Your agency
Negotiation
You agree scope, deliverables and fees with the brand directly. Your fee stays yours.
Terms · concept
- Scope
- Agreed with you
- Fee
- Set by your agency
- LYNKD commission on your fee
- 0%
Contract
The agreement is recorded on LYNKD, alongside the contracts you already hold with your creators.
Agreement · concept
- Parties
- Brand · Agency · Creator
- Signed
- On LYNKD
- Linked to
- Your creator's contract
Campaign
Content goes live and results are tracked in one place.
Campaign · concept
- Deliverables
- Tracked per post
- Results
- Views, engagement, sales
- Visible to
- Brand and agency
Payment
The brand pays through LYNKD, and every party can see where it stands.
Settlement · concept
- Paid through
- LYNKD
- Your fee
- 100% retained
- Status
- Visible to every party
Stations marked Rolling out are being built for agency partners and are not available yet. We show them so you know where Managed Origins is going.
Become an Agency PartnerThe commercial case
More doors for your talent. Zero commission on your fees.
0%
LYNKD takes no commission on the fees you negotiate with brands. You keep 100% of them.
New brand doors
Your creators are visible to the brands and sellers already working with creators on LYNKD.
Direct relationships
You deal with brands yourself. Nothing sits between your agency and the client.
Performance in view
Followers, views, engagement and top posts for every creator on your roster.
Contracts, ready
Eleven templates, from representation and exclusivity to campaigns and affiliate deals, signed by creators in the LYNKD app.
Partnerships that last
Keep a record of every brand partnership with its term, and get a reminder before it expires.
Early-mover advantage
Establish your agency on LYNKD while the ecosystem is still taking shape.
By application
One city. One partner agency.
In select cities, LYNKD will work with a single agency as its exclusive city partner. These partnerships are selective and performance-based, offered after review and under separate partnership terms.
Registering as an agency partner does not by itself grant exclusivity.
Become an Agency PartnerInside the dashboard
Built into the LYNKD Vendor dashboard.
Managed Origins sits inside the LYNKD Vendor dashboard. Today it covers creator recruitment, representation management and agreement templates. Brand discovery, collaboration agreements, campaign tracking and payment workflows are being built.
Discover on LYNKD
Creators accept invitations in the LYNKD app.
Templates · 11
- Representation
- Exclusive representation
- Monetization
- Brand partnership
- Campaign
- Affiliate
- Content licensing
- NDA
- Amendment
- Termination
- Custom
- Creator
- Maya Kapoor
- Term
- 12 months
- Pay
- Creator 80% · agency 20%
- Signature
- Creator signs in the LYNKD app
Payouts are released from your agency wallet once the brand pays.
Questions
Questions agencies ask us.
Straight answers on eligibility, commission, creators, brands and exclusivity.
Become an Agency PartnerWho can become an agency partner?
Talent agencies, creator management agencies, marketing and advertising agencies, talent networks and media companies. When registration asks for your business category, choose Marketing & advertising agency, Creator management agency, Talent agency, Talent network, Media company or Media network.
Does LYNKD take a commission on our fees?
No. LYNKD charges zero commission on the fees you negotiate with brands for your creators. You keep 100% of them. Standard LYNKD fees on product sales through LYNKD shops are separate and listed in the vendor guide.
See LYNKD's feesHow do we bring our existing creators?
Once your Origin is verified, search for each creator's LYNKD handle and send an invite from your dashboard. They accept in the LYNKD app. Creators who aren't on LYNKD yet create an account in the app first.
Do creators keep control of their accounts?
Yes. Creators keep their own LYNKD accounts, content and audiences. Your Origin records that you represent them and the terms you've agreed.
How do brands find our creators?
Brands and sellers on LYNKD already discover creators through their content and storefronts, and message them in the app. Tools that show brands which agency represents a creator are rolling out to agency partners.
Who negotiates with the brand?
Your agency does. You set your fees and terms with the brand directly.
How are contracts and payments handled?
Today you can issue contracts to your creators from ready-made templates, and creators sign them in the LYNKD app. Brand contracts and payment through LYNKD are rolling out to agency partners.
What is an exclusive city partnership?
A selective arrangement in which LYNKD works with one agency as its partner in a city. It is offered after review, based on performance, and governed by a separate partnership agreement. Registering doesn't grant it automatically.
Will joining guarantee brand deals or growth?
No. LYNKD gives your creators visibility with brands on the platform and gives your agency the tools to manage them. The collaborations you win depend on your talent, your terms and brand demand.
What happens after we register?
Our team reviews your business details, PAN and GST (if registered) before approving your account. Once approved, open Managed Origins in your dashboard, create your Origin and submit it for verification.
The next era of influence starts with your agency.
Register your agency, bring your roster, and put your creators where brands are already looking.
Become an Agency PartnerHave your PAN and business details ready. At step 2, choose your agency's business category:
- Marketing & advertising agency
- Creator management agency
- Talent agency
- Talent network
- Media company
- Media network
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